Robert Torres Biography

Robert Thomas Torres is an award winning interactive multimedia and desktop publishing professional with over 20 years experience in digital graphic arts. Immersed in interactive multimedia and web design, as well as motion graphics, Robert has also kept up his foundational desktop publishing skills in page layout, vector illustration and image editing. He has authored over 60 interactive CD/DVD, touch-screen kiosk, and website projects completed to date. Project work has been executed both in individual and team roles. Robert describes himself as a well-rounded interactive multimedia and print designer with intermediate developer skills in programming and technological integration within the creative space. In multimedia, he is skilled in Adobe Flash, ActionScript 2, Adobe Director, Lingo, Adobe Dreamweaver and Fireworks. In motion graphics/compositing he uses Adobe After Effects and Premiere as well as DVD authoring with Apple DVD Studio Pro. Robert is comfortable in video/audio compression, streaming and optimization using industry standard software such as Media Cleaner, Adobe Media, etc. Audio editing is accomplished with Bias Peak and Adobe Soundbooth. Robert possesses a solid print and prepress background utilizing Adobe Photoshop, Illustrator, InDesign and Quark Xpress. Robert also counts three years experience working in the digital prepress department at a major sheet-fed commercial printer. Robert has practiced supervisory skills in digital graphic arts both in team and solo roles.

When Robert works on assignment as a digital creative for clients, especially as a Creative Group consultant, he does so with a professional and partnering attitude so as to achieve company and project goals that meet or exceed client expectations. He is proactive from the initial project definition and launch meetings, and lends his graphic, web and multimedia experience to engage and encourage the client to communicate their objectives so as to keep in mind their internal costs and timeliness of deliverables. In sum, Robert exhibits the commitment and level of intensity to ensure a well-executed job within budgeting and time constraints set by the client.

Robert’s work ethic centers around the strengths and inspiration around the core ethos of the desktop publishing, multimedia and web revolutions that began in the late 80's, early 90s and continues today, one decade into the 21st century. It is within this grounding in digital graphic arts that he is striven to enable his clients and managers a method to capitlize on costly content development. A guiding philosophy is to help the client’s advertising goals by designing and creating original high-resolution content, and ‘porting’ into many areas such as print and web (repurposing). He can then channel the digital assets he creates during projects towards multiple outlets (print, web, CD/DVD, etc. — thus the buzz word “crossmedia”).

This is the value-added aspect to his work/sales mantra of “create once, use many”, i.e., an initial expense that continues to yield ROI as assets are repurposed in different formats, thus saving money and especially time in the long term. Just ten years ago, most firms would need to engage multiple vendors for their advertising campaigns. It was challenging to maintain a unifying design theme and brand message accross the different vendors, as capable and talented they might be. Please allow Robert to be your effective, comprehensive solution.

MULTIMEDIA: Interactive design of CD-ROM/DVDs, streaming audio/video that incorporates charts, graphs, photography, animations, digital video, visual/sound EFX and music beds. Motion graphics, tradeshow loops. PowerPoint, too.

WEB: Adobe-based Dreamweaver HTML and HTML/Flash/Fireworks hybrid sites. Ex: flash navigation panels.

PRINT: Digital design, creation, and page layouts of promotional materials such as media kits, brochures, catalogs, newsletters, corporate identity, POP, banners, trade show graphics, posters and more!

PLUS: Bilingual content development in English and Spanish. Working knowledge of French.